Despite the remarkable progress in the economic inclusion of women in Bangladesh, there remains a substantial gender gap in access to formal financial services. Participation of women in formal financial services has contributed to reducing poverty and empowering women. In this context, accessible, affordable, and appropriately designed financial products will play a vital role in creating opportunities for women to access financial services. The challenge fund aims to boost financial inclusion among women by providing access to new financial products, ensuring usage, and addressing barriers typically faced by women entrepreneurs and customers.